Beyoncé launches IVY Park at TOPSHOP


Is there any end to what Queen B can do? Clearly not, the woman is incredible. And now she has a new project, just for us! Ivy Park is the new sportswear label co-founded by Beyoncé. Whether it’s sweat-wicking, double-faced leggings for your first 10k, a baseball body suit for your next night out or a hexagon print parka for shopping in town -Ivy Park looks cool whether you’re on or off the sporting field.

Ivy Park is a lifestyle brand designed for workout and play. Their AW 16 launch marks a renewed focus on fabrications and finishes – with metallic parka jackets and bonded satin neoprene sweats set to elevate your downtime look. Sportswear feels reinvigorated with graphic fishnet and camouflage prints off-set by a layer-led aesthetic of cutaway tanks, sheer inserts and laser cut logos that will have you in hot swag at the gym.

But don’t underestimate this brand, every item is developed with incredible technology. Created by experts in high-functioning sportswear, each piece merges performance and comfort. The range centres on a core collection of sports staples that will appear every season: leggings in three shapes, bra tops,  tank tops, sweatshirts and technical jackets. These signature items  are the building blocks of your sportswear uniform, designed to mix and match with the rest of the collection.

Shop the full collection here.
I for one will be layering up in IVY Park. Thoughts please, what do you think?
Donna-Marie xx

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